Women have always been used as an attractive item in media. Taking a look at all the advertisements around us, 99 % of them include women. We see women in bike ads and shaving cream ads!!! Its just amazing that how media is using the female sex to promote their products; be it a men’s product advertisement, daily use product or any children advertisement, one thing is common in every ad: WOMEN.
The exploitation of women in the media has become so common, particularly in advertising that most people fail to get outraged or even notice it anymore. While carrying out a research in my first year of bachelors on the topic: Westernization in Pakistan, 90 % of the people agreed to the statement that women are being used as sex objects in advertisements.
Today women are being glamorized a lot. Looking at Bollywood and Hollywood movies women are being portrayed as the eye candy for the viewers. They are being depicted in roles which no longer exist in real life. An example is that young teenagers today have a great exposure to media and they learn and try to copy from it. So the slim and trim figures of actresses, models and other celebrities send message to those naïve minds to be like them. And these young teenagers in order to gain social appreciation, risk their health for the sake of slim bodies.
Aside from the above facts media today also shows that women are no longer the dependent ones. Women today are equal to men and they have the capabilities to stand and walk side by side with males in every field, me it household decisions, professional field or personal life, women’s role is equal to men!
Media no doubt is exploiting women’s god given beauty but it has also played a major role in giving equal rights to women. And because of this exposure given to females, women now can step forward and if not eradicate then at least reduce the torture of males, which is very common in the primitive societies of the world.
Concluding media portrays women as equal to men, but female sex is also being USED by the media.
It is a true phenomenon that we live in a male dominated society. However, despite this fact women in today's world have raised their level in all aspects of life, be it media for that matter!. women esp in pakistan are participating in various political & social welfare activities that all pakistanis should be proud of! all human beings are equal therefore this gender diparity should never exist in our society.
ReplyDeleteIts true that we live in a male oriented culture but yes women are making their place in the society as well
ReplyDeleteI agree what asra you have written because today media portray women like the way they want. Sometimes we are evil, sometimes we are showed as a medium to sell products
ReplyDeletethis is not true totally but to some extent we can say that women are used as an attractive item.
ReplyDeleteI think this appraoch is changing by every day that women are used as an object. Now we have our recognition in our society and should work hard to have our own recognition
ReplyDeleteMedia no doubt is exploiting women’s god given beauty but it has also played a major role in giving equal rights to women.
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